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It's NOT About the Money!: 10 steps to designing effective non-cash incentive programs that retain employees, engage customers and improve
Download Ebook It's NOT About the Money!: 10 steps to designing effective non-cash incentive programs that retain employees, engage customers and improve
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- Sales Rank: #2121366 in Books
- Published on: 2013-07-02
- Format: Large Print
- Original language: English
- Dimensions: 8.00" h x .14" w x 5.00" l,
- Binding: Paperback
- 60 pages
About the Author
Barb Hendrickson is a Certified Professional of Incentive Management (CPIM), and has a Bachelor of Science degree in Behavioral Psychology from Western Michigan University. In her 30-year career in the Incentive & Promotional Marketing channel, Barb worked with clients such as General Motors, Whirlpool, NISSAN, Electrolux, Amway and more. A recipient of many business and industry awards, Barb is past President of the Incentive Marketing Association, frequent speaker, presenter and content creator, contributing articles to publications including Incentive Magazine, Sales & Marketing Management Magazine, Premium Incentive Products magazine and Occupational Health & Safety. Barb co-authored the Incentive Professional certification exam study curriculum, “Principals of Results-based Incentive Program Design” and presents the curriculum as well as social media training sessions live and via webinars.
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